KELLOGG'S: The Story of America's Breakfast King

KELLOGG'S: The Story of America's Breakfast King

KELLOGG’S! Just saying that enchanted name conjures up childhood memories of eating breakfast at the family table with a bowl full of Frosted Flakes, Froot Loops, or Rice Krispies! And if a delicious mouthful of sugary cereal wasn’t enough to excite you as a kid, the boxes branded with Kellogg’s mascots certainly did. Colorful images of Tony the Tiger, Toucan Sam, and Snap Crackle & Pop began your day. And how many times did you beg your Mom in the grocery store to buy Kellogg’s cereal, especially when the front of the box contained the words “FREE INSIDE”? After it, it could be the highly-coveted Baking Powder Submarine! But of course, Kellogg’s is more than simply a cereal enterprise. Since its beginnings in 1906 in Battle Creek, Michigan, the Kellogg Company has provided quality convenience foods for families and individuals around the world. To this day, Kellogg’s continues to innovate and purchase companies in order to provide us with some of the world’s best-known brands such as Corn Flakes, Pringles, Eggos, and Cheese-Its to name a few. More than just an international food company whose origins were based on nutrition, Kellogg’s made eating fun, especially for us kids who couldn’t wait to sink our spoons into a bowl of tasty cereal while staring at the vibrant box in front of us. Even today, enjoying Kellogg’s cereals is like spending time with an old friend; one who starts your day with amusement and imagination, be it a spirited Tiger or a colorful British Toucan. This book covers the in-depth history of the Kellogg Company; its foundation, products, and motivations for commercial growth. It explores the riveting biography of the Kellogg brothers; their background, personal life, and business interactions - both successful and volatile. The book then covers the products that made Kellogg’s a household word . . . from nutritional convenience food to the cereals enjoyed by generations of kids, including the brands, the mascots, the marketing & advertising, and the merriment that Kellogg’s brings each day. This book is more than a historical account of Kellogg’s – it’s a literary trip down memory lane of the great convenience foods and fun cereals we grew up with and continue to enjoy. Hopefully this publication will not only educate, but it will provide childhood memories of flavorsome breakfasts, free prizes, and ‘Tony the Tiger’ endorsing Frosted Flakes, proclaiming: “THEY’RE GRRREAT!”