Running a Successful Live Service Game

Running a Successful Live Service Game

This book unveils the secrets of extraordinarily successful games and hands you a smarter way to create exceptional engagement and convert it into revenue. It teaches you detailed LiveOps techniques that show you how to keep your game appealing through engaging events, personalized experiences, and smart monetization. You’ll discover the "3 LAPs of Operations" framework―a dynamic, question-driven process that you can implement to systematically boost retention and achieve your game's financial goals. The book delves into the intricate business of live service games, explaining how to enhance your operational efficiency with precise toolset implementations and analytics. While some studio leaders merely talk about "riding the trend", this approach is far too passive. Embrace the shift towards people-driven game development, where your players evolve from mere consumers into active co-creators. This transformation allows you to construct your own trend, known as People's LiveOps, where you engage your most devoted fans and offer them opportunities to earn a living through their creations. Essential for professionals in live service games, this book is also invaluable for aspiring talents and seasoned experts aiming to enter or excel in the gaming industry. “A practical and thorough guide to live service game operations, balancing strategic frameworks with hands-on insights. Using clear visuals and real-world examples, Sergei and Vlad make complex concepts accessible, offering valuable tools for both newcomers and experienced professionals in the gaming industry.” Joost van Dreunen , Author of “One Up”, Startup Advisor, Lecturer at NYU Stern, Co-Founder of SuperData Research. “It’s a fantastic book filled with practical insights on developing live operations at your studio. I encourage everyone to get this book―it’s a great read, packed with actionable advice and mental models for day-to-day work. Highly recommended for everyone in gaming, even indie developers. Just get it!” Michail Katkoff , Founder, Executive, Angel Investor, Deconstructor of Fun. “Running a live service game takes balancing art and science―player engagement, operations, and monetization. Sergei’s forward-thinking approach extends LiveOps planning far beyond the usual day 7, tackling challenges up to day 270 and beyond. This book equips developers with the strategies to thrive.” Mo Firouz , Co-founder of Heroic Labs. “A must-read for anyone involved in live service games, and for those who hope to be. Concise, thoughtfully written and full of invaluable insights!” William Collis , Author of "The Book of Esports". "This is easily the best book I've read about game LiveOps! It covers everything: from a historical perspective, basic definitions, to advanced techniques and tips. I have been working in LiveOps intensive games for over 10 years, at multiple companies, and even done conferences on LiveOps, and yet reading the book I've learned so many new things." Javier Barnes , Principal Product Manager at King, Game Economy & F2P Monetization Specialist. Sergei Vasiuk is an executive leader with over 25 years of experience. His career commenced as a full-stack developer and progressed into a software lead role, where he made critical technology and architecture decisions. Utilizing his technical expertise, he has played integral roles in the gaming industry, including establishing successful Live-Services Games Operations at Wargaming, constructing a data-driven organization, and overseeing a diverse team comprised of over 17 nationalities. Sergei has significantly contributed to company success by enhancing operational efficiency, spearheading effective live-services game development, and mentoring team members to reach their full potential. Volodymyr Dubrovskyi is a seasoned Video Games Business leader, boasts over a decade of Live environment and Live Service development expertise. Grounded in data and economics, Vlad combines a passion for gaming and player empathy to innovate LiveOps strategies for PC and Console games.