The Design Loft: Reflecting, Reconnecting, Rethinking Design

The Design Loft: Reflecting, Reconnecting, Rethinking Design

Design Loft offers reflections on design and leadership in a changing world, drawn from Albert Shum’s journey leading design at companies like Nike and Microsoft and teaching at the School of Visual Arts, the Institute of Design, Harvard, MIT, and the Stanford d.School. Inspired by experiences creating products that scale to billions of customers, Shum explores the impact of emerging technology on design, questioning its role in the context of creating responsible impact. "Albert masterfully delivers a thoughtful set of reflections that connect where we've been, our present moment and where we're heading with design as we navigate increasingly nonlinear, multidisciplinary and interconnected circumstances. Reading The Design Loft conjures feelings of hope, curiosity and courage that we can stand up and deliver on our convictions in a dynamic, uncertain and ambiguous world. By celebrating the best of our people, our approaches and our depth of craft, creative professionals can help shape a better world that feels responsible, connected and relevant to people and the planet" - Kevin Bethune, design leader; author of Reimagining Design and Nonlinear "Albert Shum is quietly recognized around the world for shaping countless careers, essentially a one-man design school. The Design Loft captures his laid-back intensity and his gift for making big things happen without needing to be the center of attention. If there's one spoiler to give, it's this: you'll learn how to lead teams at massive scale, only to realize the hardest person to lead is ... yourself." - John Maeda, design executive, designer, technologist, author of The Laws of Simplicity