Qualitative Research Methods in Air Transport Management

Qualitative Research Methods in Air Transport Management

Qualitative research methods play an important role in air transport management by providing insights into the complexities of the industry that quantitative data cannot capture alone. Through techniques such as interviews, case studies, focus groups, and observational research, qualitative methods allow researchers and practitioners to explore the human, organizational, and cultural factors that influence decision-making, customer experiences, and operational efficiency in air transport. This approach enables a deeper understanding of passenger behaviors, airline management practices, regulatory impacts, and industry trends. By focusing on the nuances and subjective experiences of stakeholders, qualitative research contributes to the development of more effective strategies, policies, and innovations within the air transport sector. Qualitative Research Methods in Air Transport Management reveals the relationship between qualitative research methods and academics, researchers and industry professionals who carry out studies related to the air transport sector. It exemplifies qualitative research practices in the aviation sector while providing in-depth analysis and discusses the importance of qualitative research for understanding the structures in the sector and the experiences of aviation professionals. This book covers topics such as traffic control, aviation engineering, and air transportation, and is a useful resource for business owners, researchers, engineers, data scientists, and academicians. Yeşim Kurt received her bachelor's, master's and doctoral degrees from Anadolu University Aviation Management Department. Later, she served as vice dean and department head at Kırklareli University Lüleburgaz Faculty of Aviation and Astronautics for 4 years. Today, she works as an academician in the Aviation Management department at Balıkesir University, School of Civil Aviation, Department of Aviation Management.