Build a World-Class Customer Advisory Board: How to Create Deeper Relationships and Validate Strategies

Build a World-Class Customer Advisory Board: How to Create Deeper Relationships and Validate Strategies

In today's highly competitive and fast-paced market, businesses need strong customer relationships to grow and thrive. Executing a productive Customer Advisory Board (CAB) can mean the difference between a winning strategy and a failing one. In Build a World-Class Customer Advisory Board, CAB expert Irene Yam provides practical insider advice, proven strategies, real-world case studies, and time-saving templates to streamline planning and improve value for sponsor company executives and customer board members. You'll learn: Why every company, from small start-ups to global brands, see short- and long-term benefits from a CAB. - The five principles of a world-class CAB and how to leverage them to connect with your customers-no matter the size of your budget or whether your event is in-person, remote, or hybrid. - The CAB meeting agenda that achieves company goals by building trust, encouraging candid customer feedback, and facilitating meaningful strategy discussions. - How to maximize six valuable "aha" moments. - Ways to support constructive CAB follow-up and relationship-building to cultivate and maintain a group of trusted customer advisors to troubleshoot problems, share new ideas, and act as advocates for the company. With Build a World-Class Customer Advisory Board, you'll have the inspiration and resources to host a world-class CAB and unlock the power of human connection. "Must read! Connecting with customers is more important now than ever before. The proven strategies and advice in this book will help you build your brand, elevate your business, and stay competitive." -Dave Kerpen, Founder & CEO of Apprentice and New York Times bestselling author of Get Over Yourself Irene Yam has 24 years of experience in product and customer marketing. Her experience includes leading CABs for Riverbed, Joyent, EMC, and RingCentral, and consulting for companies of all sizes. She won three awards for customer advocacy: the EMC excellence gold award, RingCentral marketing MVP, and strategic alliance MVP. Build a World-Class Customer Advisory Board: How to Create Deeper Relationships and Validate Strategies is her first CAB book. Irene is now running her own CAB consulting company at: www.ireneyam.com