Alcôve - Violet Shampoo - Evening Primrose Oil, Mango Extract, and Argan Oil - Sulfate-Free - Blonde Hair - Colored Hair - Neutralize Yellow Tones -

Alcôve - Violet Shampoo - Evening Primrose Oil, Mango Extract, and Argan Oil - Sulfate-Free - Blonde Hair - Colored Hair - Neutralize Yellow Tones -

NEUTRALIZES BRASSY & YELLOW TONES – Keep your blonde, silver, or highlighted hair vibrant and cool-toned by eliminating unwanted warmth. COLOR-SAFE & SULFATE-FREE – A gentle yet effective formula that refreshes highlights and extends the life of your color. MOISTURIZING & STRENGTHENING – Infused with Evening Primrose Oil, Argan Oil, and Mango Extract to hydrate, nourish, and fortify hair. SHINE-BOOSTING & ANTI-FRIZZ – Smooths, softens, and enhances shine for a silky, healthy-looking finish. ALCÔVE HAIR - Born in 2022 and based in Montreal, we've been busy creating top-quality, natural care and styling products just for you! High quality products at a price that won’t break the bank. Not tested on animals, humans work just fine. Brassy tones? Not on our watch! Alcôve Violet Shampoo is specially formulated to keep blonde, silver, and highlighted hair fresh and vibrant. This powerful toning shampoo counteracts unwanted yellow tones while nourishing and strengthening your hair. Say goodbye to dull, faded hues and hello to salon-worthy results from the comfort of your own shower! NEUTRALIZES BRASSY & YELLOW TONES Perfect for blonde, silver, and highlighted hair, this violet shampoo counteracts unwanted warmth to keep your color cool and fresh. COLOR-SAFE & SULFATE-FREE Designed to extend the life of your color, this gentle formula cleanses without stripping, preserving the vibrancy of your highlights. MOISTURIZING & STRENGTHENING Enriched with Evening Primrose Oil, Argan Oil, and Mango Extract, this shampoo hydrates and nourishes while reinforcing hair structure. SHINE-BOOSTING & ANTI-FRIZZ Smooths, softens, and enhances shine for a silky, healthy-looking finish—without weighing hair down. For best results, pair with Alcôve Hydrating or Violet Conditioner to lock in moisture and maintain vibrant color. ALCÔVE HAIR Born in 2022 and based in Montreal, Quebec (Canada), we’ve been busy formulating and manufacturing top-quality, natural care and styling products for you! High quality products at a price that won’t break the bank. Not tested on animals, humans work just fine.