Fundraising Analytics: A Roadmap for the Data-Driven Fundraiser

Fundraising Analytics: A Roadmap for the Data-Driven Fundraiser

Customer data is becoming the new currency. It enables and fosters efficient customer relationship management, customer intimacy, and marketing performance. Yet, in a world where every news article boasts about the promises of artificial intelligence, advanced marketing analytics, and real-time optimization, fundraisers often find themselves years behind the curve. This book takes a no-nonsense approach to fundraising analytics. It lays out the essential toolbox a fundraiser should understand and master to move forward: fundamental concepts, segmentation, predictive scoring techniques, and customer lifetime value, as well as a few miscellaneous topics. The motto “let the data talk” is misguided. Data does not talk—data answers. And the first step to a more efficient, data-driven fundraising strategy is to understand which questions to ask and which matter the most. This book has been written to help you along your journey.