Make a Big Impact with Your Book: Author Marketing Strategies for Long-Term Success

Make a Big Impact with Your Book: Author Marketing Strategies for Long-Term Success

"An accessible, confidence-boosting, step-by-step approach that will help authors get their books into people’s hands, and their ideas into reader’s minds.” -Scott Detrow, weekend host of “All Things Considered” Are you a nonfiction book author with a powerful message to share with the world? Do you dream of becoming a thought leader, increasing your book sales, and leaving a lasting impact on your readers? Whether your goal is to inspire, educate, or entertain, Make a Big Impact with Your Book equips you with strategies to make your mark as an author. Melanie Herschorn, book marketing expert, award-winning journalist, and former celebrity publicist, brings her years of expertise to the forefront in this essential guide, offering a treasure trove of proven marketing strategies tailored specifically for nonfiction book authors. Make a Big Impact with Your Book is your roadmap to achieving long-term success in the competitive world of publishing, whether you're in the midst of writing, or you're already published and have seen little traction. Inside, you’ll find: Expert insights for building awareness and credibility in your field - Targeted marketing techniques and innovative ways to reach your ideal audience - How to stand out in a crowded market and avoid marketing fails - Strategies to increase books sales and leave a profound impact on the world Author success begins with a plan; start your journey towards making a big impact. Your readers are waiting to be inspired! "Both the publishing industry and the broader media landscape have become so fragmented that just the idea of trying to navigate them can totally paralyze a new author. In Make A Big Impact , Melanie Herschorn has written an accessible, confidence-boosting, step-by-step approach that will help authors get their books into people's hands, and their ideas into reader's minds." -Scott Detrow, weekend host of "All Things Considered" and a co-host of the "Consider This" podcast on NPR "Writing a compelling book is only part of the journey, reaching the right audience is equally crucial. Melanie Herschorn brilliantly unveils the secrets to long-term success in her debut book. Her wisdom on author marketing strategies is a much-needed life-line for writers illuminating the path to literary triumph and leaving an unforgettable mark on the world of storytelling." -Ann Gurrola, President/Owner, Elevate Publicity & Marketing, Los Angeles "Melanie Herschorn shares invaluable insights in her book, offering writers a roadmap to navigate the complex world of promotion. With her guidance, writers can embark on a path to enduring success, where her stories will resonate with readers for years to come." -Marleah Leslie, President/Owner, Marleah Leslie & Associates Publicity and Marketing Company "My first book was the catalyst for the thriving community and business I have today; so, I know firsthand how vital the marketing component of a book launch can be! Melanie Herschorn's new book, Make a Big Impact with Your Book is exactly what new authors need to ensure that their books have longevity and make a real difference." -Lindsey Schwartz, Founder, Powerhouse Women "Melanie Herschorn guides readers through the daunting task of book marketing with the wit and easygoing nature of a best friend. This is not only a wonderful resource, but a breeze to read and a terrific inspiration. Time for me to write a book, just so I can put these lessons into action!" -Ben Mandelker, co-host of the "Watch What Crappens" podcast, which earns over 3 million listens per month and has been a fixture in iTunes' Top 10 for TV & Film podcasts