Mind Over Money: A Life of the Art, Science and Psychology of Dealmaking Inside Anheuser-Busch

Mind Over Money: A Life of the Art, Science and Psychology of Dealmaking Inside Anheuser-Busch

This story could have simply been an inspirational account of a blue-collar kid making it in a white-collar world. It might also have served as a primer on the awesome power of art, science and psychology in dealmaking. However, beyond this, I was privileged to personally witness something much more consequential. After enjoying many golden years there, I suffered through the gut-wrenching hostile takeover that felled a beloved American icon: Anheuser-Busch. Did, as some outsiders have claimed, the Mammoth Missourian concede without a fight? Hell no! Did palace intrigue and the collapse of a family dynasty lead to A-B’s demise? Nonsense! Anheuser-Busch had become the world’s largest brewer through an incredibly successful business model that was not suited to fend off a seeming upstart. InBev, the ultimate predator, adroitly rode the crest of a tsunami of global competition to capture a huge prize. Come take a look inside A-B’s incredible success story that ended with one of the most stunning takeovers in American business history.