The Little Book of Localization: A Guide to Bringing Your Products to International Markets

The Little Book of Localization: A Guide to Bringing Your Products to International Markets

The Little Book of Localization is a practical and comprehensive guide to localization, the process of adapting products and services to meet the linguistic, cultural, and technical requirements of specific markets around the world. The book covers everything from preparing a product for international markets to selecting target languages, translation and cultural adaptation, localizing websites and marketing materials, ensuring quality, setting up a localization team, and measuring success. The book begins by explaining the importance of localization for businesses looking to expand globally and covers the key concepts of internationalization and localizability. It then provides guidance on how to select the right languages for localization, taking into account language tiers, lesser-spoken languages, and cultural and linguistic factors. The book provides a step-by-step guide to the localization process, from translation and cultural adaptation to website localization and customer support and covers the tools and quality assurance processes needed to ensure accuracy and consistency. It also includes advanced strategies for going beyond translation, such as global SEO and social media and content marketing. The book finally includes a glossary of key terms. It is a valuable resource for anyone looking to understand and implement localization in their business, whether they are just starting out or are looking to improve their existing localization efforts.