Encyclopedia of cognitive biases: The ultimate guide to making better decisions

Encyclopedia of cognitive biases: The ultimate guide to making better decisions

Do you ever find a movie boring and still watch it to the end? Do you continue to subscribe to a magazine even though you don't read it? Do you often feel that your line at the supermarket is the slowest, and it annoys you? And why do the prices you see in the store frequently end in .99? And why can't you resist buying things you don't necessarily need? And if you were told that adding a magic word to any request would increase the likelihood that it would be accepted, would you believe it? All these questions and many more are answered by cognitive biases. More than 200 are listed here, with examples and studies, making it the most complete book devoted to the subject. Cognitive biases are not necessarily negative and the goal is not to eliminate them, but to master them to get the best out of them. Effective methods and tools are given for this. What about the machine in all this? Is it the solution to make better decisions? This subject is dealt with in the conclusion. This book is a decision hygiene kit, essential to survive the current cognitive war and especially the one to come...