ILES FORMULA Shampoo for Dry, Damaged, Frizzy or Color Treated Hair - Hydrating, Sulfate Free Shampoo – Salon Grade, Color Safe, Moisturizing Formula

ILES FORMULA Shampoo for Dry, Damaged, Frizzy or Color Treated Hair - Hydrating, Sulfate Free Shampoo – Salon Grade, Color Safe, Moisturizing Formula

INSTANTLY TRANSFORM DRY, DAMAGED HAIR: Elevate your daily cleanse with this moisturizing shampoo that restores vitality to every strand. From brittle, color-treated hair to curls prone to dryness and frizz, the formula delivers immediate softness, bounce, and luminous shine—turning lackluster locks into silky, touchable perfection from the very first wash GENTLY CLEANSE + REPAIR: Iles’ professional-grade shampoo is designed to purify without stripping, while laying the foundation for healthier growth. Clinically proven to reduce breakage by up to 89% when paired with Iles Formula Conditioner, this luxurious, hydrating shampoo detangles, evens porosity, and replenishes hair with nutrient-rich botanicals for stronger, more resilient strands FIGHT FRIZZ & HUMIDITY: This featherlight cleanser does more than hydrate—it smooths the cuticle, tames unruly flyaways, and shields against humidity. Hair is left polished yet bouncy, with effortless movement and the glossy finish of a fresh salon blowout that lasts long after rinsing SALON-GRADE FORMULAS BY WENDY ILES to transform over-styled, dry and damaged hair of models and celebrities, improving their hair health and ensuring camera-ready perfection. It is now a staple in over 3,000 salons worldwide. This product can be used on its own, but works best as part of Wendy’s clean, sustainable, silicone-free hair system that includes the Haute Performance Conditioner and the cult favorite Finishing Serum SILICONE FREE SHAMPOO FOR HEALTHIER HAIR: Stop the cycle of silicones that attract dirt, weigh hair down and lead to build-up, excessive washing, clarifying and over-styling. Wendy saw the impact this had on her clients’ hair and developed Iles Formula free of silicones to promote healthier hair growth and deliver truly beautiful hair Transform your hair care routine with ILES FORMULA Shampoo for Dry, Damaged, Frizzy, or Color-Treated Hair—a salon-grade, sulfate-free formula created by celebrity stylist Wendy Iles. Originally developed backstage at fashion shows and red-carpet events, this luxurious shampoo was designed to rescue over-styled, moisture-starved strands and restore them to health. From the very first wash, brittle, frizzy, or color-treated hair is instantly softened, detangled, and infused with bounce and shine. Unlike ordinary shampoos that strip or weigh hair down with silicones, ILES FORMULA gently cleanses while repairing with nutrient-rich botanicals. Clinically proven to reduce breakage by up to 89% when paired with the conditioner, it strengthens strands for healthier, more resilient hair with every wash. This lightweight, moisturizing shampoo also fights frizz and shields against humidity, smoothing the cuticle and taming flyaways. Hair is left polished yet naturally bouncy, with the glossy finish of a salon blowout that lasts. Trusted in over 3,000 salons worldwide, this color-safe, silicone-free shampoo is a cult favorite for delivering camera-ready shine without compromising long-term hair health. Elevate your daily cleanse with ILES FORMULA—trusted by stylists, models, and celebrities worldwide—to experience hair that looks as beautiful as it feels.