Impact Intelligence: Get More Out Of Your Discretionary Spend

Impact Intelligence: Get More Out Of Your Discretionary Spend

Impact Intelligence is the constant awareness of the business impact of your initiatives. They might be a big part of your discretionary spend. The era of easy money for new business initiatives has ended. Investors, analysts, and the C-Suite Core want to know exactly how these investments are paying off . In the absence of a solid answer, a CEO may come under pressure to return cash to investors in the form of dividends or buybacks. Or in the case of startups, the founder CEO might be forced to accept a colleague in the form of a Co-CEO selected by their investor. The payoff might be addressed in the business case for an initiative, if it exists, but that's only a projection, a forecast. What are the actual benefits? Most organizations, even those who conduct A/B tests and other controlled experiments for lots of little things, don't have an answer to this question. That's unsustainable. The book provides a practical approach to equip your organization with impact intelligence. Using several real and representative examples, it explains how to: Visualize Proximate and Downstream Impact: Grow shared understanding. - Improve Justifications: No more vagueness. - Improve Measurement: Develop a better line of sight to business impact. - Validate Impact Regularly: Activate the impact-feedback loop. - Attribute Impact: Make claims of impact add up. - Invest for Impact: Reap the benefits. Read it, act on it, and improve your company's impact intelligence.