The Evolution of Yield Management in the Airline Industry: Origins to the Last Frontier (Management for Professionals)

The Evolution of Yield Management in the Airline Industry: Origins to the Last Frontier (Management for Professionals)

This book chronicles airline revenue management from its early origins to the last frontier. Since its inception revenue management has now become an integral part of the airline business process for competitive advantage. The field has progressed from inventory control of the base fare, to managing bundles of base fare and air ancillaries, to the precise inventory control at the individual seat level. The author provides an end-to-end view of pricing and revenue management in the airline industry covering airline pricing, advances in revenue management, availability, and air shopping, offer management and product distribution, agency revenue management, impact of revenue management across airline planning and operations, and emerging technologies is travel. The target audience of this book is practitioners who want to understand the basics and have an end-to-end view of revenue management. “A must-have for airline professionals … . a recommended handbook for people at all levels of airline management and required reading for RM scientists and analysts … . I wish a book such as Ben's had been available when I started my career. It not only nicely complements more academic books and articles in the vast RM and pricing literature but also provides a good look into a possible future as seen by an outstanding industry leader.” (Darius Walczak, Journal of Revenue and Pricing Management, Vol. 21, 2022) This book chronicles airline revenue management from its early origins to the last frontier. Since its inception revenue management has now become an integral part of the airline business process for competitive advantage. The field has progressed from inventory control of the base fare, to managing bundles of base fare and air ancillaries, to the precise inventory control at the individual seat level. The author provides an end-to-end view of pricing and revenue management in the airline industry covering airline pricing, advances in revenue management, availability, and air shopping, offer management and product distribution, agency revenue management, impact of revenue management across airline planning and operations, and emerging technologies is travel. The target audience of this book is practitioners who want to understand the basics and have an end-to-end view of revenue management. Ben Vinod has worked in the travel industry for over three decades. He served as Vice President of Pricing, Yield Management, and Inventory Control at American Airlines Decision Technologies (1993 – 1999) and as Senior Vice President and Chief Scientist at Sabre (2008 – 2020) focused on innovation and thought leadership in pioneering advanced solutions for travel. He is a co-founder and Chief Operating Officer at Charter and Go. He has published over 50 articles in academic and trade journals, is a member of AGIFORS, and serves on the editorial board of the Journal of Revenue and Pricing Management.