Strategic Narrative: A Framework for Accelerating Innovation ...

Strategic Narrative: A Framework for Accelerating Innovation ...

All organizations tell stories about themselves, through public communications, company lore, policies and daily interactions, modeling expected behavior for both insiders and outsiders. But not all organizations shape their stories with strategic intention, so that when external conditions change, the story changes too, modeling new behaviors that lead the organization forward. Strategic Narrative: A Framework for Accelerating Innovation , provides practical guidance and a concrete process for leaders and organizations to generate new narratives in transforming conditions. Visually engaging, the book communicates with original illustrations, worksheets and explanatory graphics throughout. In an age of disruptive change, Amy Zalman provides a fresh approach to the all-important work of designing effective strategies. Narratives are an inherent part of how we think about strategy. Using the Strategic Narrative process, one can bring in diverse perspectives, introduce new insights, and help create more innovative strategies. Her most important contribution is in helping us to connect our organization's past, our strengths and achievements, to a new and prosperous future. Saar ben Attar, Managing Partner, Ascentios Growth Partners Organizational vision is important, but a strongly held story of who we are and why, takes team performance and engagement to a whole different level. Strategic narrative is powerful. Amy Zalman's book is rich with important ideas and practical advice for how to take on something critically important to every organization. Well done and highly recommended. Steven Kenney, Executive in Residence, N2 Growth Leverage the emotional power of narrative and the rigor of strategic foresight to accelerate organizational change.