Covet the Comeback: How a Son of Greek Immigrants Found Success, Lost Everything, Then Built a Fashion Empire

Covet the Comeback: How a Son of Greek Immigrants Found Success, Lost Everything, Then Built a Fashion Empire

Long before creating Covet by Christos, the world's leading livestreamer of all things luxury, future founder and CEO Christos Garkinos grew up in Detroit as the gay son of Greek immigrants and started working in his parents' diner at the age of four. Seeking a bigger life post-college, Garkinos took a job under Richard Branson in the mid-90's heyday of Virgin Megastores. Beginning to rub shoulders with A-list celebrities, he embarked on a 25-year fashion and media career with many highs and lows. Covet the Comeback lays bare the entire story-as well as all the things that can get swept beneath the red carpet. Garkinos reinvented the resale luxury market and was coined the "Robin Hood of Fashion." A breakout role on Bravo TV soon followed, as did a lucrative Home Shopping Network stint-though with it came countless coke-fueled parties and the slow descent into addiction. When Garkinos' hard-earned empire crumbled, he realized he was near financial ruin. By the time Garkinos got sober, the world was in the midst of a global pandemic-and, despite the fact that he was driving around in a Range Rover, he was completely broke. A chance meeting where he uttered the word "trudging" led to him starting a trunk show business that went virtual and has since brought in more than 100 million dollars in sales worldwide. For future business moguls and dreamers of all kinds, Covet the Comeback is far more than a must-read redemption story. It's a masterclass in learning that we all fall down-and how to get back up in style. "In his un-put-down-able memoir, Christos Garkinos takes us on a gripping journey from a Greek diner in Detroit to the heights of the fashion world. Christos shares his struggles and triumphs, weaving a narrative rich with cultural heritage and the relentless pursuit of the American dream. I'm proud to say that my best friend of 20 years has created a masterpiece that will make you laugh, cry and hope. Covet the Comeback is a must-read for anyone who believes in the power of second chances and the magic of following your passion." - Garcelle Beauvais, actress, producer, television host and bestselling author "Christos Garkinos has done it all over the course of his career - including landing a last-minute parade gig with Cher! That's just one of the anecdotes the fashion entrepreneur and former Dukes of Melrose personality shares in his new memoir, Covet the Comeback, forthcoming from Legacy Launch Pad Publishing next spring." - People Christos Garkinos is a fashion entrepreneur, social commerce innovator, television personality and author. Born to Greek immigrant parents in Detroit, he worked with industry giants including Disney and Virgin Megastores before launching his own successful fashion line on HSN. Garkinos was a pioneer in the luxury resale business and the star of a Bravo TV show. He has been featured in Vogue, Harper's Bazaar and The New York Times and founded Covet by Christos, a 100 million dollar luxury live-streaming network and community platform. Garkinos lives in Los Angeles with his husband, Rolland. Covet the Comeback is his first book.