The Branding of Tourist Destinations: Theoretical and Empirical Insights

The Branding of Tourist Destinations: Theoretical and Empirical Insights

The marketing of tourist destinations requires continuous strategic planning and decision making. The Branding of Tourist Destinations: Theoretical and Empirical Insights provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.The authors present contemporary conceptual discussions and empirical studies on several aspects of destination branding that help contextualise the attractiveness of a range of tourist destinations. In particular, they explore how tourism marketers, including destination management organisations (DMOs), formulate strategies and tactics to attract prospective visitors. This book also sheds light on the latest industry developments in travel, tourism, hospitality and events in different contexts around the world, including destinations in Sweden, Portugal, Spain, Italy and Ecuador. Researchers in tourism and in business generally explain to students and practitioners of tourism the different tourism products, marketing strategies, and tactics on destination branding as well as insights into sustainable and responsible tourism practices. Their topics include branding places and tourist destinations: a conceptualization and review, the destination branding through multisensory experiences: case studies from Sweden, the development of the agritourism sector in Campania (Italy), consumer-based brand equity of music events: two case studies from Portugal, the hotel managers' attitudes toward environmental responsibility: an empirical study from Ecuador, and exploring customers' attitudes toward the hospitality brands in India: a social identity perspective. -- Annotation ©2019 ― (protoview.com) Mark Anthony Camilleri  is a Senior Lecturer in the Department of Corporate Communication at the University of Malta. His research interests include tourism marketing, stakeholder engagement and strategic corporate social responsibility. He has taught business subjects at undergraduate, vocational and post-graduate levels in Hong Kong, Malta, the UAE and the UK. He is also an editorial board member for a number of academic journals and scientific committees, and his contributions have been published in peer-reviewed journals, book chapters and conference proceedings.