LIFE Pokemon: 30 Years

LIFE Pokemon: 30 Years

When Pokémon Red and Green were released in Japan 30 years ago, barely anyone thought they would sell. Nintendo released the entries on aging Game Boy hardware, and the charming monster-catching motif was unlike any of the successful platformers and role-playing games of the time. But those early games were a massive success and propelled a franchise that would dominate video games, animation, and media for years. This new special edition from LIFE explores the story of the Pokémon franchise, from the fledgling developers struggling to keep the lights on in their makeshift Tokyo office to Pokémon’s triumphant entry into the U.S. market, and the brilliant multimillion-dollar marketing plan behind it. This remarkable keepsake discusses the widespread Pokémon GO phenomenon, the 2019 live-action film Detective Pikachu starring Ryan Reynolds, and how recent game entries such as Scarlet and Violet and Legends: Z-A have evolved the franchise. Perhaps most central of all, this edition celebrates the vast and varied creatures of the Pokédex, including fan favorites such as Pikachu, Charizard, and Greninja, and some of the most iconic Legendary Pokémon in the franchise’s history (fear not—Magikarp gets a mention, too). Please note that this product is an authorized edition published by People Inc. and sold by Amazon. This edition is printed using a high quality matte interior paper and printed on demand for immediate fulfillment.