BUNDLE: Krippendorff: Content Analysis 3e + Krippendorff: The Content Analysis Reader

BUNDLE: Krippendorff: Content Analysis 3e + Krippendorff: The Content Analysis Reader

This bundle includes Content Analysis, Third Edition and The Content Analysis Reader . Since the publication of the first edition of  Content Analysis: An Introduction to Its Methodology , the fabric of contemporary society has undergone a radical transformation: the ongoing information revolution. Today, content analysis has become an efficient alternative to public opinion research―a method of tracking markets, political leanings, and emerging ideas, a way to settle legal disputes, and an approach to explore individual human minds. The  Third Edition  offers the ideal sourcebook for the history and core principles of content analysis as well as an essential resource for present and future studies. Organized into three parts, the book examines the conceptual and methodological aspects of content analysis as well as tracing several paths through content analysis protocols. The Content Analysis Reader  presents a collection of studies that exemplify what content analysts do and how they solve problems in applying this methodology to answer a variety of research questions. The assembly of historical and current studies from a variety of disciplines, allows readers to learn the process of conducting content analysis research. Whether used as a companion to Krippendorff′s Content Analysis text, as a supplemental text for content analysis courses, or as an introduction to content analysis by examples  The Content Analysis Reader  will offer readers insight into designing, conducting, and applying their research. Klaus Krippendorff (PhD in Communication, University of Illinois, Urbana, 1967) is Professor of Communication and Gregory Bateson Term Professor for Cybernetics, Language, and Culture at the University of Pennsylvania′s Annenberg School for Communication. Besides numerous publications in journals of communication, sociological methodology, cybernetics, and system theory, he authored Information Theory, Structural Models for Qualitative Data, a Dictionary of Cybernetics, edited Communication and Control in Society, and coedited The Analysis of Communication Content and Developments and Scientific Theories and Computer Techniques. Besides supporting various initiatives to develop content analysis techniques and continuing work on reliability measurement, Klaus Krippendorff’s current interest is fourfold: With epistemology in mind, he inquires into how language brings forth reality. As a critical scholar, he explores the conditions of entrapment and liberation. As a second-order cybernetician, he plays with recursive constructions of self and others in conversations; and as designer, he attempts to move the meaning and human use of technological artifacts into the center of design considerations, causing a redesign of design – all of them exciting projects.